Notes from the studio.

Things we learn building sites, stores, servers, tracking, and the occasional machine learning experiment. We write them down in case they save someone else a weekend.

The first hour on a fresh VPS

A new server starts accepting login attempts from the internet within minutes of booting. This is what we do in the first hour on a fresh Ubuntu VPS, step by step, with the commands.

  1. How to brief a web developer you have never met

    Hiring a developer in another country works well when the brief does the heavy lifting. Here is what to put in it, what to leave out, and a template you can copy.

    3 min readplanningworking remotelyweb development

  2. The WooCommerce launch checklist we actually use

    Most store launches go wrong in the same few places: payments, emails, caching, and tracking. This is the list we work through before any store goes live.

    4 min readwoocommercee-commercelaunch

  3. Why server-side tracking pays for itself

    Browser pixels quietly miss sales. A server container on your own subdomain sends those events anyway. Here is how it works, what it takes to set up, and what it does not fix.

    5 min readtrackinggtmmeta capiga4